The leading Fractional Industry website, Fractional Life, (www.FractionalLife.com) hosted the inaugural Fractional Summit USA (www.FractionalSummitUSA.com) on August 31st and September 1st, 2010. Set in the beautiful Intercontinental Miami Hotel in downtown Miami, Fl., approximately 200 delegates arrived full of excitement and enthusiasm for the event.
Geared towards educating and uniting the North American Fractional resort and Private Residence Club industry, the Summit was a huge success for all delegates attending.
Day 1 of the Summit kicked off with opening statements by Piers Brown, CEO of Fractional Life, and went in to “Fractional 101”. Through four sessions, experts in various segments of the industry shared their knowledge discussing everything from obtaining financing, to developing and maintaining a Fractional Property. The day closed with a networking card swap, cocktail hour and a Zacapa Rum tasting event.
Day 2 of the Summit was packed full of sessions with discussions covering topics such as Rentals and Exchanges, Case Studies, Marketing strategies, Technology on the web, and restructuring current developments into Fractionals. A first ever “purchasers panel” was highly anticipated and successful. The panel of Fractional consumers gave the delegates an opportunity to hear directly why they purchased, feedback on what they purchased and what they would like to see next from their developers. Industry professionals will be able to review all of the forums and discussions via video production that will be posted on the Summits website at www.FractionalSummitUSA.com.
Andrew Vick, Director of Sales & Marketing for Blue Tent Marketing ( www.bluetent.com) stated that the “Fractional Summit USA proved to be a dynamic and valuable learning experience for us. We were pleased with the ease of networking at this conference along with the opportunities to learn more about the Fractional Residence Industry”.
The Summit was sponsored by such industry leaders as La Tour Hotels & Resorts, Robb & Stucky, The Registry Collection, Timbers Resorts and Peter Kempf International among others. Attendees included delegates representing companies such as First American Title, Ballard Spahr, Ragatz Associates, Premier Cancun Vacations, Merlin Software, Interval International and RCI.
Fractional Life is a newly registered member of ARDA, the American Resort Development Association (www.ARDA.org). Howard Nusbaum, President of ARDA and Darla Zanini, Executive Vice President of ARDA were both in attendance to show ARDA’s support of Fractional Life’s new membership and inauguration to the United States industry. In a recent press release, Piers Brown, CEO of Fractional Life was quoted as saying “Fractional Life and ARDA both share a common vision of the future which, despite these challenging times, is to help drive sales within the fractional real estate market”.
About FractionalLife.com:
Fractional Life is a Business-to-Consumer website designed to support readers in understanding and using the fractional ownership industry. FractionalLife.com is not limited to Fractional Vacation Real Estate, but in addition includes categories such as Auto, Jets, Yachts, Art, Wine Vineyards and more.
The concept of Fractional Ownership is to allow consumers an opportunity to share in owning luxury items versus the entirety, thereby sharing in the cost and maintenance of ownership.
Fractional Life also hosts a Business-to-Business website titled Fractional Trade (www.FractionalTrade.com). The website is an on-line community forum which provides free access to information, resources and suppliers for fractional developers, agents, sales managers, consultants and entrepreneurs. Fractional Life also hosts other B2B Industry conferences around the world throughout the year as well as a B2C Expo annually in London.
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